Monthly · For US and Canadian specialty-store buyers
US K-Beauty Buyer Report
Every month we name the exact products that have earned your shelf — and the evidence that would take it back.
Holiday issue
Issue 04 · November 2026
Buy only what still sells the day after Christmas.
Whatever is still on your shelf on December 26 gets marked down or ties up your cash until spring. This issue sorts the holiday order by one question: will it still sell on Saturday, December 26?
- Add depthOne mask at 100K+ in every reading since May, before any holiday
- Keep stockedTen singles at 10K+ since May — keep the facing, no December extra
- Try one caseSeven risers that were climbing before the October sale
- Cut backFour still selling, below their summer band — cut the depth
- SkipHoliday-only sets, and names that rose only during the sale
17-page PDF · the free specimen hides this month's product names · Look inside
Past issues
Free to download. Each issue's calls are graded in the next one.
- Oct 2026No. 03This holiday runs on what already sells — the season is a bump, not a switch.17 pagesDownload PDF
- Sep 2026No. 02Winter is not a shelf swap — except last December, when only nineteen of the fifty carried over from November.30 pagesDownload PDF
- Aug 2026No. 01Keep your proven heroes and stop buying sunscreen breadth — three findings could have killed this call, and none did.17 pagesDownload PDF